Start with a Flock,
not a funnel.

Bring together the people who care about what you care about. Listen to what they need. Build what comes next, together.

I’m bringing people together around sourdough Start your Flock
The Sunday Table
Food The Sunday Table 1,285 members · started by Maya
Nadia Haddad· 12m Bread club

“Anyone else proofing overnight in the fridge? Completely changed my crumb.”

AUTHORMaya Okafor

Twelve hours is the sweet spot. Past sixteen it goes sour on me.

1,284 members·Ruth just joined
Grain & Light
Photography Grain & Light 946 members · started by Inés
18 in the room
Podcast Freelance Friends 2,140 members · started by Jordan
Maya posted a sourdough recipe in The Sunday Table · just now 42 joined Run Slow Club's Saturday run · 2m Jordan's pricing workshop sold out · 5m Inés announced a photo walk in Grain & Light · 8m Sam fired the first kiln load in Clay Hours · 12m Theo opened a new room in Middle Drafts · 15m Halima shared Friday's ad teardown in Second Inbox · 18m The Long Hold opened this week's market read · 21m Maya posted a sourdough recipe in The Sunday Table · just now 42 joined Run Slow Club's Saturday run · 2m Jordan's pricing workshop sold out · 5m Inés announced a photo walk in Grain & Light · 8m Sam fired the first kiln load in Clay Hours · 12m Theo opened a new room in Middle Drafts · 15m Halima shared Friday's ad teardown in Second Inbox · 18m The Long Hold opened this week's market read · 21m
Three minutes, start to Flock

What are you bringing
people together around?

Pick the thing you'd happily talk about for three hours. That's the Flock. Name it, open a room, ask a few people in.

Home baking Writing Design studio Running Film photography Ceramics Campaign review at a whiteboard Market charts
Food

Sunday mornings smell like bread and nobody is in a hurry.

The Sunday Table Started by Maya Okafor · 1,284 members
Rooms
Happening now
Nadia Haddad · 12m

“Anyone else proofing overnight in the fridge? Completely changed my crumb.”

183 replies 96
128 joined this week Open this Flock
The whole range

From sourdough to SaaS,there's a Flock for that.

Browse every Flock
Home baking
Food · Brooklyn

Maya wanted somewhere
to talk about bread.

Now 1,284 people cook together every Sunday. She never posted a single reel.

Maya Okafor · The Sunday Table Became a £9/mo kitchen club
Writing · Remote

A room for people
stuck in the middle.

Theo Marsh· 4d

Everyone talks about starting a book. Nobody talks about chapter eleven.

38 96
Theo Marsh · Middle Drafts

It turned into the most honest rate data on the internet, written by the people using it.

Jordan Lee · Freelance Friends
Running
Fitness · Three cities

No watches.
No personal bests.

Priya Nair · Run Slow Club
Why people stay

Not another scroll.A real destination.

Nobody is here by accident. People show up because they care about the same thing you do, and it shows in what they say.

Freelance Friends Jordan’s community · 2,140 members
9 here now
Maya Okafor· 12m

Sent the proposal. 50% upfront, like you all said.

AUTHORJordan Lee· 9m

That’s the hardest one. Nice.

Priya Nair· 4m

Screenshot the moment they say yes. Trust me.

Nadia Haddad· just now

Can we do a proposal teardown next week?

Inside the Flock

The feed fitsthe creator.

A podcaster, a writer and a video maker all need the same community underneath, and a completely different front page.

Flock changes the format, not the room.

Freelance Friends 2,140 members #pricing#contracts#wins The room stays the same
Jordan LeeEpisode 41 · 2 days ago
New episode

Quoting without flinching

14:2238:05

Chapter 3 · What to say in the pause

Nine members sent me the same question this month, so we recorded it. What to say when a client asks for the number, and what to do in the silence afterwards.

Priya Nair · 1d

The pause bit. I have never once let it sit that long and it works.

Nadia Haddad · 22h

Sending my first £5k proposal tomorrow because of this.

62 replies 148 1,204 plays
Theo MarshEssay · 4 days ago
9 min read

The middle is the book

Everyone can describe the opening. Most people can picture the ending. The middle is where the manuscript actually gets abandoned, usually somewhere around chapter eleven, usually quietly.

So this room is for the middle. Post the paragraph you are stuck inside, not the one you are proud of. Nobody here needs your best sentence.

Filed under Craft · 14 members are reading this now

Nadia Haddad · 6h

Chapter eleven. Every single time. I thought that was just me.

Dot Alvarez · 3h

Posting my worst paragraph tonight. Be gentle.

38 replies 96 Saved by 74
Sam ReyesUploaded yesterday
Kiln day

Trimming a tall vase, start to finish

Throwing a pot on the wheel 12:40
Centring Glaze test The shelf
June Park · 3h

Slowing the clip at 4:10 finally explained what I keep doing wrong.

Inés Duarte · 1h

Bringing a cracked one to kiln day for the post-mortem.

51 replies 212 3 clips
Beyond the feed

Turn up together.
Then keep going.

Most communities die between posts. Events give people a reason to be somewhere, and the room keeps going after everyone leaves.

  1. 01 Before
    Thu14
    Quoting without flinching, live 7:00 PM GMT · 90 minutes · £12 a seat
    18 going · 4 from last month's workshop

    Nadia Haddad · in #pricing — “Coming Thursday. Bringing the proposal I keep rewriting.”

  2. 02 The hour
    Thu 7pm Hosted by Jordan Lee
  3. 03 After
    Course · in progress Pricing for freelancers 214 enrolled · 6 lessons
    You are on lesson 4
    • Saying the number
    • The pause after
    • Deposits
    • When to walk away
    Recording from Thursday added

    The recording, the questions and the thread all stay in the room.

How growth actually looks here

One member, seven steps,
no funnel.

It starts with someone saying hello. Nine days later it's a thing worth making, and nobody was ever treated as a conversion.

Day 1

Nadia joins your Flock.

Introductions

“Hi, two years freelancing and still terrified of quoting.”

Day 3

She joins a conversation already in progress.

14 replies about pricing this week
The pattern

27 other members have the exact same problem.

You make something

Freelance Pricing Workshop

Thursday, 7 PM · £12 a seat · 90 minutes

Day 12

18 members purchase. Nadia is one of them.

Day 14

“Could we do one on contracts next?”

For creators

Your community becomes your roadmap.

“I stopped planning content. I just read the room and made what kept coming up.” Maya Okafor · The Sunday Table
  1. Pricing 62 conversations Nadia, Priya and 29 others
  2. Contracts 28 conversations 14 members
  3. Scope creep 14 conversations 9 members
Nadia Haddadin #pricing
“Can someone show an actual pricing proposal? A real one.”

23 similar questions this month

Duie sees an opportunity

They’ve asked this six times this week. A pricing workshop would answer it.

Based on 62 discussions · 31 members interested · 18 repeat contributors
Draft the workshop Summarise what they said Create a poll
Duie & Tuie

The two who read
the room with you.

The pair from the Flock mark live inside your community. They notice what keeps coming up and tell you plainly.

They only ever tell you what your members actually said.

No dashboard to learn, no score to chase. You decide what to do about it.

This week in Freelance Friends 7 days
Duie noticed a pattern

Three separate conversations about pricing appeared this week. Nadia, Priya and eleven others are circling the same question: what to say when a client asks for the number.

Tuie followed up on Sunday's event

Nine of the eighteen people who came to the portfolio teardown have asked where the recording lives. There isn't one yet.

Duie quiet member

Theo read every post for three weeks and hasn't replied once. Worth saying hello.

Comparison

Funnels chase people.
Flocks keep them.

Everyone enters at the top. Almost nobody is still there at the bottom.

The funnel

9,960 people were treated like a step they didn't complete.

The Flock

Fewer people arrive. Almost all of them stay, and they bring others.

1,284 members

1,140 of them are still here fourteen months later.

The unglamorous half

Run the community
without living in admin.

Who someone is, what they have joined, and what happens next. One place, not four tabs.

Flock
Feed Events Courses Members Creator Insights Commerce Automations
Jordan LeeCreator
Members 1,284 Search members

Nadia Haddad

Member since March · London · replies most on Tuesdays

PricingContractsPaid member
Message
Belongs to
Pricing for freelancersCourse · lesson 4 of 662% done
#pricingRoom · joined day one31 replies
#contractsRoom · joined last month6 replies
Activity
Booked the pricing workshopvia Flock repjust now
Asked about depositsin #pricing2 days ago
Completed lesson 3Saying the number out loud5 days ago
Bought the pricing guide£181 week ago
Attended the quoting workshop£12 · 18 there3 weeks ago
Lifetime
Spent£60
Events2 attended
Replies31
Questions asked9
Integrations

Connect the tools you’re already using.

Everything the record on the left knows can reach the apps around your community — calendars, payments, email and more.

MCP · Connected context Shares this member context with AI tools outside Flock.

Capability names, not announced partners.

Automation

It knows who they are.
Then it follows up.

More than if-then. A rep that notices the moment, opens the DM, and carries it through — while you are somewhere else entirely.

Nadia Haddad Direct message
Flock rep
Last week

Is there a recording of the quoting workshop?

There is — just pinned it in #pricing for you.

Today

Hey Nadia — you’ve been asking about pricing quite a bit. Maya is running a pricing workshop this week. Want me to send you the details?

Yes, please.

There’s a session Thursday at 2pm. Want me to reserve you a spot?

Pricing workshop Thursday · 2:00 PM · hosted by Maya
Seat reserved · Pricing workshop · Thursday, 2:00 PMAdded to calendar
Compared

See what changes when
the community is the product.

Four platforms creators already know, side by side — including where the others are strong.

Flock Skool Circle Mighty Networks
StartingFree under 100 members$9/mo†$89/mo$79/mo
Your salesNo cut — rooms, products or workshops10% entry · 2.9% Pro†2–0.5% by plan†—
Member contextJoined. Said. Bought.Profiles & levelsRich profiles · activity scoresMember profiles
Automation & AIA rep that follows up inside DMs—Workflows · AI agents on PlusAI Cohost · tiered automations
DiscoveryA Discover page people browseCommunity directory†Discover listing—

Platform details from official pricing pages, August 2026. †Pending confirmation · a dash means no comparable published answer.

From the rooms

Take their word,
not ours.

What creators say once the room is running.

“I stopped planning content. I just read the room and made what kept coming up.”
Maya Okafor The Sunday Table · 1,284 members
1,284cook together every SundayThe Sunday Table
946sharing rolls of filmGrain & Light
2,140talking rates out loudFreelance Friends
Coaching rooms

Sometimes one person
needs the whole hour.

A good public answer often ends with someone asking for more. They don't have to leave to get it.

Public room · #pricing · 62 members
Jordan Lee· 2h

Fifty upfront, the last twenty before you hand over files. That is the whole trick.

Nadia Haddad· just now

Could we go through my actual proposal together? Happy to pay for the time.

Theo Marsh

Saving this thread.

Priya Nair

Same question honestly.

Open a coaching room
Coaching room · 2 people
Jordan & Nadia
Thu 7pm · 45 min

Bring the proposal. We'll rewrite the pricing page together.

Same Flock, same people. Nothing was exported anywhere.
When you're ready, not before

The business grows
out of the room.

There's nothing to sell on day one, and Flock won't nudge you to. When your people start asking for something, the tools are already there.

You set the price. Flock stays out of the way.

Paid room Bread Club

The Sunday Table's overnight-proofing room, for the obsessives.

£6 /month · 214 members
Digital product Five dinners,
one shop

Written from a single thread that wouldn't stop.

£12 one-off · 342 sold
Live workshop Starter rescue
clinic

Ninety minutes, cameras on, bring your sad jar.

£18 per seat · 86 booked
Membership The Sunday
Table

Every room, every recipe, every Sunday.

£9 /month · 1,284 members
Flock
Feed Events Courses Members Creator Insights Commerce Automations
Jordan LeeCreator
CommerceSearch orders

Pricing for freelancers

Course · 6 lessons · built from the #pricing thread

£48
one-off
Purchases214
This month61
Creator earnings£9,984
Refunds2
Recent orders
MemberProductAmountStatusWhen
Nadia HaddadPricing for freelancers£48PaidToday
Theo MarshPricing for freelancers£48PaidYesterday
Inés DuarteQuoting workshop£12Paid2 days ago
Dot AlvarezPricing for freelancers£48Refunded4 days ago
Active affiliates9
Referred purchases37
Referred revenue£1,776
Commission paid£266

Members who already tell friends about the Flock can get credit. Opt in per product. Members keep 15%.

Affiliates
MemberReferralsReferred revenueEarned
Priya Nair14£672£84
Dot Alvarez9£432£54
Maya Okafor7£336£42
June Park4£192£24
Next payout£1,412
ScheduledFriday
Paid this year£9,984
Payout history
PeriodOrdersCommissionNet
1 – 7 Mar28£84£1,260
22 – 28 Feb19£57£855
15 – 21 Feb14£42£630

Paid to your connected payments account. Category placeholder until the real provider is confirmed.

Fourteen months in

Your community
becomes your business.

Maya still hasn't run an ad. She has never written a landing page. She just kept showing up to the room she built.

Maya Okafor · The Sunday Table
1,284
members
214
paying members
£2,148
a month, recurring
71%
post in any month
Pricing

Free while it's
still just a room.

Start a Flock, open a room and invite people in without paying anything. You only pay once it's genuinely a community.

While you're getting started Free Under 100 members. No card, no funnel.
Once the room is full — Pricing for larger Flocks is being finalised.

You set what your own members pay. Flock takes no cut of your rooms, products or workshops.

People > leads.

A lead is someone you haven't lost yet. A member is someone who came back. Some Flocks stay small forever. Some become a living. Either way, you know who's in the room.

12,483 leads

Nobody's name. Nobody's story.

Maya OkaforStarted The Sunday Table
Jordan LeeRaised his rates 40% after one thread
Priya NairRan her first 10k without a watch
Sam ReyesKiln day is the best day of the month

Start with a Flock,
not a funnel.

Name the thing you care about. Ask a few people in. See who shows up.

Start your Flock Find your Flock

Free while you're under 100 members. No card, no funnel.